Laure Murciano

CPG BUSINESS CONSULTANT

17 years of experience in the CPG Beauty industry, blending the rigor of corporate leadership (L'Oreal, P&G, COTY) with entrepreneurial agility (start-ups & mid-size).

• Consultant
• About Laure
• Contact

• LinkedIn
• Email

© Laure Murciano. All rights reserved.

CONSULTANT

Partner with early-stage and high-growth beauty startups: shape go-to-market strategies, build scalable marketing infrastructures, and drive brand and revenue growth.Pilot AI transformation: optimize internal processes, image generation to improve eCom CVR, integrate new technologies to products & services.***
"As an early-stage company, it's rare to be connected to a true Industry Insider like Laure. Working with Laure gave us a unique perspective that helped us refine our pitch and focus. With both Startup and Corporate experience, Laure was able to understand where we are today and help us get to where we want to be tomorrow."
Charles Brandon, Co-founder & CEO of _blankbeauty

• Back

About

Born and raised in France; based in Los Angeles since 2021
17 years of experience in global Beauty and Consumer brandsProduct & Brand Marketing roles at L’Oréal Professionnel (L’Oréal), Olay, Old Spice, Covergirl, Max Factor (Procter & Gamble)Global & U.S. Trade Marketing at Coty across: Covergirl, Max Factor, Sally Hansen, Bourjois, fragrance and body care brandsLed the integration of emerging technologies, including:
- Augmented Reality and how to measure its success
- Full-funnel eCommerce strategies to drive conversion
- Social commerce activations such as Meta or Tik Tok Shop
- AI-powered tools to enhance customer experience and marketing performanceBusiness efficiency & passion for People: team building, organizational design and mentorship of talents

• Back